The search for that perfect new baby gift just became easier with the launch of husband and wife team B for Blankie.

Their beautifully soft baby blankets can be personalised with the details that make up the story of the baby’s birth embroidered along the trim.

B for Blankie sees the return of the luxurious wide satin edge, beloved by adults and children alike: so comforting to feel. This time, it is put to additional use by carrying over 200 characters of embroidered text.

Blankies are available in two cotton weaves and four colours. There is also a wide range of thread colours, fonts and picture icons to choose from. The ensemble can be completed with a soft toy and cloth gift bag. Full details are available at www.bforblankie.com