Time Telling and the National Curriculum

According to the government’s numeracy strategy guidelines, children should be able to reach these milestones:

• Reception class children should be beginning to read the time to the hour
• Children in Year 1 (age 5-6) should be able to read the time to the hour or the half hour on analogue clocks
• Year 2 children (age 6-7) should be able to read the time to the hour, half hour or quarter hour on analogue clocks

Research by leading children’s watch brand Flik Flak has indicated that these targets may not have been met across the country.

How can I help my child tell the time?

The watches feature colour coded hour and minute hands, and come with a cardboard clock to make learning the time both easy and fun. Two playful characters Flik and Flak accompany your child into the world of time. With every Flik Flak watch there is a red ‘hour‘ hand and a ‘blue’ minute hand.

The collections are available in Swatch Stores, department stores and from selected retailers. Find out more by visiting or by calling the stockist on 0870 780 5965.